Bidding goodbye to a ‘firang’ friend and want to make their visit memorable by gifting them the essence of ‘apna hindustan’?

But then squeezing the spirit of India is quite a task and that’s where Uru, the just launched souvenir brand of 39TGG, a gifting resource, comes as a blessing.

“Uru attempts at encapsulating the typical symbols of the grand subcontinent through its merchandise.The products represent a country, whose people experience life to the fullest,” says Uma Reddy,  the brain behind the brand. The name Uru was chosen as in Kannada it means a place. So the products are a reflection of the place one has visited, she further explains.

The product line that draws inspiration from religion, spirituality, Gods, celluloid heroes, truck art, festivals and people, include masala dosa and lemon and chilly key chains, hand-made paper stationary with God motifs, tees, rangoli and mehendi patterned table ware, postcards,files, candles, tea glass and pen stands.

What better place than Bengaluru mahanagara, that registers a large foreign footfall to launch the brand and impressed with Uru is none other than our very own Uppi. “Uru is not just about business but also about popularising our culture and heritage,” he says. The actor being an integral part of Bangalore, one of the tees manufactured by the brand, sports his picture and the tagline of one of his movies.

What sets these souveniers apart however is that each one comes with a keychain that explains the significance of the product in the Indian context. Priced between Rs 30 and Rs 3,000, the souvenirs will be sold on carts that will be stationed at  hotels and shopping areas. There are plans to station a cart at the airport as well. Online shopping is the other option. Introducing linen, fridge magnets, coasters and mugs are also on the anvil.