Advanced Micro Devices Inc has unveiled its first computer brand, aimed at small and medium-sized businesses, with design and sales help from its major chip customers such as Dell Inc.

AMD Business Class desktop personal computers will be followed by notebook PCs in the second half of this year. AMD customers who plan to sell computers include Acer, Dell, Fujitsu-Siemens, Hewlett-Packard Co, and Lenovo, said Hal Speed, a marketing architect for AMD. “It’s not like retail,” he said. “People are buying this for work and we really tried to identify the nuggets (of technology for business desktop PCs) that weren’t being looked at.”
Regain market

The new product line is part of AMD’s efforts to regain its competitive edge against Intel Corp after a disastrous 2007. AMD has reported six consecutive quarters of net losses as Intel has regained much of market share that it lost to AMD in 2005 and first part of 2006. AMD is also seeking to use the leverage it built with the success of its Opteron microprocessors, which have made inroads into the server market over the last few years against Intel, a larger company.

AMD said Business Class is initially aimed at small- and medium-size business market, but is also designed to scale up to biggest corporate clients as well. The desktops include AMD Phenom X3 triple-core and AMD Phenom X4 quad-core processors as well as AMD Athlon X2 dual-core processors. PC makers can also choose AMD 780V chipsets or optional ATI Radeon HO 3000 series graphics chips, and the platform will also support non-AMD graphics and chipsets, such as graphics chips from ATI rival Nvidia Corp.