Former supermodel Milind Soman was in Bangalore recently. Milind, who is the brand ambassador for men’ apparel brand ‘Excalibur’, came to launch the brand’s Spring-Summer line 2008 called ‘SS08 Fine Living Collection’.
A photoshoot at the flagship store on Brigade Road marked the launch of the new line. Milind sported various styles from the four stories running through the collection — colour therapy, nature club, great escape and style cocktail. The collection ranging from work wear to after hours translated through thematic colours like fresh crisp greens, deep red apples and clear blue skies, shades of nature to purples, maroons and magentas.
Predominantly in pure cotton, the collection has slim-fit shirts, T-shirts and trousers as work, resort and party wear.
Talking about the launch, the model-turned-actor said, “The philosophy of Excalibur is to revamp the corporate culture. Work hard and party harder. That’s my view of life too.”
The new collection is available at all leading stores.