At the top end there is the handcrafted phones from Vertu. Its makers believe that the phone was born from an obsession to create a personal communication instrument that deployed craftsmanship and technology in a way that had never been achieved before. Each Vertu phone is painstakingly hand assembled and consists of 416 individual parts. Vertu has taken the finest materials from the world of watch making, automotive, aeronautics and jewellery to make the phone. The iconic luxury brand is available in three variants.
Liquid metal
The Signature Collection, which is hand assembled, utilises a combination of various precious materials to create the ultimate luxury mobile communication devices.
The Ascent Collection has a dynamic look and feel, which features a scratch-resistant liquid metal body and soft, hand-stitched leather, providing a unique tactile experience. Vertu Constellation is designed for people on the move and for those that travel the world in style. It also offers a various limited edition / special edition ranges under each of these variants.
Vertu also offers a unique personal service to all Vertu clients called Vertu Concierge, which complements the Vertu Constellation and allows one button access to lifestyle services 24 hours a day from virtually anywhere in the world.
Vertu Concierge can help from recommending local restaurants and making theatre bookings, or simply sending a gift to someone around the globe. If that got you excited, your pockets will be much lighter as the price ranges from Rs. 2.5 lakh to Rs. 1.62 crore. Says filmmaker, Karan Johar, "I believe in the brand. Vertu handset is a high luxury item, its an amazing phone and it is made with a great deal of effort, its not just a phone, its like a piece of jewellery."
The PDA
Everyone is familiar with the term "road warrior", someone who travels frequently on business. With the launch of their latest PDA-phone, the Xda Atom Life, O2 introduces the concept of a "life warrior", someone who charges at life and live it to the max, who place a premium on not only productivity but also creativity.
"Many customers across the region still regard the PDA-phone as a business tool," says Mark Billington, CEO, O2 Asia Pacific and Middle East.
"Today, we want to kick the door wide open with the Xda Atom Life and really open up the converged device market to more customers by demonstrating that PDA-phones can manage your life on all fronts - seamlessly fusing work and play; and meeting your needs, be they connectivity, productivity or creativity, in one compact unit." Striking in a suit of shiny black armour and accented by a handsome chrome band, the Xda Atom Life helps you meet the gruelling demands of daily life, powering you at home, at work and at play.
Weighing only 145 grams and smaller than even the Xda Atom, this ultimate lifestyle tool is your portable dashboard to wherever life takes you.
Designed to be a multimedia-centric device for ultimate personal entertainment, the Xda Atom Life's multimedia might becomes apparent when the device is switched on and the brilliant 262k-colour 2.7-inch TFT QVGA LCD screen comes to life. From the O2 MediaPlus interface - first introduced with the Xda Atom and now revitalised with a fresh new look - you can read comic strips, watch clips or go trigger happy with the in-built 2.0 mega pixel camera with macro focus. You can also switch on your MP3 collection for instant music playback or check out the latest chart rankings with the Xda Atom Life's FM radio tuner with RDS function. The Xda Atom Life retails at Rs 45,900.
Gold power
If bling is your thing then the Nokia 8800 Sirocco Gold is the mobile for you. It comes with an 18-carat gold plating with grade scratch resistant sapphire coated glass and a new premium user interface.
At 139 Gms weight and 17.2mm thickness, its sensuous curves inspired by nature translate to an ergonomic masterpiece that fits the hand perfectly as well as the signature thumb rest promotes ease of use.
Renowned composer and ambient music innovator, Brian Eno has composed its crystalline designer ring tones. Its gleaming stainless steel body frames a host of exclusive features.
The phone has a golden Bluetooth wireless headset, striking golden desk stand and a genuine leather-carrying pouch is thrown in to complete the package. Says Hitesh Shah, Director, RK WorldCom, "customer response is great. We have lot of clients from the real estate and movie stars as well as the who's who of Bangalore using the phone." At Rs. 58,000, this phone offers a distinctive lifestyle for the truly discerning customer.
Battery power
APC Universal Mobile Device Batteries provide mobile devices with extra power when needed the most. They can be used as emergency batteries, or simply as a way to get extra runtime so you can leave your heavy charging adapters home.