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Deccan Herald » Metro Life - Thurs » Detailed Story
Trendy eye wear
B V Prathyusha

Have you had trouble deciding which frames look best on you? Do you have trouble trusting mirrors? The Titan Eye+ store has the answer to your problems.
High end technology
The store is making use of technology to help you find the right pair of glasses.
All one needs to do is walk up to a computer screen and have their pictures taken in different frames. The computer will then display the pictures next to each other so you can select the one you like best. The software also allows for different tints to be added to the glasses.
Says Biju Alexander, Divisional Manager, Prescription Eyewear, Titan Industries, “The idea behind this is simple, It helps our customers see various frames without having to strain themselves too much. Instead they can have their pictures taken and choose leisurely.”
Hot fashions
The store features a wide range of frames that are truly fashionable. Eye+ and Titan are the two in-house brands and these are priced at Rs 395 and Rs 895 and above respectively. But the store also features a whole range of international brands like Elle, Vogue, Dior, Versace, Calvin Klein, Tommy Hilfiger and Levis.
The international brands are priced around Rs 3500. Apart from all brands having a separate collection for men and women, the store also has a section for unisex and rimless glasses.
Apart from this, they also feature a kids eye wear brand called Dash.
The store is spacious and customers can browse at their own pace and according to the staff, will not be disturbed unless the customer expresses a desire to be assisted. To add to their collection is the high end range which features frames by Daniel Swarovski’s crystal eyewear and Mont Blanc’s eyewear range.
The store’s collection of frames is so vast that there’s something for everyone. There are bright, colourful and funky frames along with plain and simple ones.
The store also has their own optometrist and state-of-the-art equipment.
The store certainly seems to have an international touch to it as Biju Alexander points out, “Internationally watches, jewellery and eyewear go together and it was only a matter of time before Titan came out with eyewear.”
This Titan Eye+ store is located on 100 ft Indiranagar.

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