Big 92.7 FM, in association with Aptech, has introduced a radio contest called Lakshadipathi Yaaru for listeners from August 20. It is an interactive contest wherein listeners get the opportunity to win up to Rs one lakh as prize money, every hour from 7 am to 10 am, on the Big Coffee with RJ Kiran and Harsha every morning. Listeners can participate through a sms contest and one lucky entry chosen from the sms’s received will get to play the game for the hour.
The format of the contest will have a computerised voice rattling off amounts of money in increasing value, each amount separated by five seconds of silence (Rs100, Rs 250, Rs 500, Rs 1000, Rs 2000 going up to a lakh). The twist in the contest though is the Bomb – which is planted between any two amounts.
The caller has to beat the bomb and say ‘Stop’ before the bomb explodes and if the bomb explodes before the caller can say ‘Stop’, the player loses everything they have earned that far.
The contest is spread over 12 days and the ‘Lakshadipath’s’ will be rewarded on September 1.