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Deccan Herald » Edit Page » Detailed Story
RIGHT IN THE MIDDLE
The market-place
By Laxminarayana Bhat P
Better you shop, or you will be made to by the marketing executive.

In today’s world driven by consumerism, everything is a marketable commodity and lo! Count your privileges! The famous saying – Vasudhaiva kutumbakam (the whole world is one family) – can now be suitably modified and we can proudly proclaim: the whole world is your market-place!
Well, you may not have the time to shop. Quite obviously, one doesn’t have the time even for eating and drinking – such are the work-pressures. Don’t worry. Tele-marketing comes to your aid.
You can conveniently buy a sofa-cum-bed that can take the weight of a truck! You can even stack it away when not in use. What a convenient way of saving space! You can’t complain about the dilapidated stone-benches in the public parks any more. Your brand new sofa-cum-bed is portable too. All that you need is a carry-bag and a pump to blow air into this wonder-sofa. Anyway, these two accessories come free with the product. Of course, you have paid for it without knowing! The price is (always) inclusive of all freebies, and obviously, the price is jacked up before such fabulous, unbelievable discounts are offered.
Consider yourself lucky to be alive and kicking in times such as these. Look at the other advantages of tele-shopping from the comforts of your home. Imagine, if on a rainy day, you are out shopping in Mangalore (with bad or no rods), either on foot or worse still, on a two-wheeler, what would be your plight!  No, I’m not joking!) – and if you did, how could you sail through the gushing waters?
Thank your stars, for technology has come to your aid, and now the authorities are talking about fitting GPS(Global Positioning System) in buses to track their whereabouts at any given moment.
No, now you can’t lose your way. The GPS, secretly fitted to your brief-case or lunch box that you carry to the work-place will monitor your movements.

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