Tata Sky Ltd, the Tata-Star joint venture offering DTH services, is planning to invest Rs 2,000 crore in the medium term, adding to Rs 1,000 crore invested in the first year of its operations, to upgrade its infrastructure and offer various new services to attract at least half of estimated 15-20 million DTH subscribers’ market by 2012.

The company, which completed one year of operations on Wednesday, announced that it had acquired one million customers in the very first year of its existence. Among services it is planning to launch in the near future is personal video recorder (PVR), which will allow viewers to pause live broadcasts to view them later, and some other interactive services which would be announced shortly, Tata Sky Ltd managing director and CEO Vikram Kaushik said here.

New service

“We plan to have at least eight million customers by 2012, when DTH market will be 15 to 20 million strong,” he said. The company will very soon come out with a service, which will enable customers to recharge their connections through SMS. It already has launched the facility of recharging through Internet and has between 15,000 to 20,000 outlets across the country for selling such coupons.