Creativity: Unconventional Wisdom from 20 Accomplished Minds’, a book compiled and edited by Herb Meyers and Richard Gerstman was launched at Landmark recently by Nandan Nilekani, Co-Chairman of Infosys Technologies. Ramanunjam Sridhar, author of ‘One land one billion minds’ was also present and shared with the audience his views on creativity in the world of branding.

The book is a compilation thoughts shared by 20 well-known creative people from various fields including directors, authors, artists as well as business people including Nilekani. The book primarily revolves around these individuals, who believe that being creative has led them towards accomplishing their dreams. Through this book these 20 accomplished minds from multiple countries of origin have provided some unconventional wisdom on the creative process and following the creative path.

“Classically we have thought of creativity in the artistic sense, but I think there is a lot of creativity in business today as well. We as business people need to create new ideas for our companies to be successful. Above all you need to be creative in your thinking to break through the clutter and I found inspiration reading this book, “ said Nandan Nilekani.