Whats The Big Idea One cured the colonial hangover of the ad industry and made the Indian idiom cool; the other brought poetry back to
jingles. Sunday Herald profiles Piyush Pandey and Prasoon Joshi the two reigning boys of the mad, bad world of advertising.
Badshah of one-liners Meet Piyush Pandey, the man behind all those lines and campaigns.Curiously, he started as a cricketer, playing for Rajasthan in Ranji Trophy matches, before he joined a Kolkata-based tea company TM&MC, as a tea-taster.
The new brand masters Consumers have
become brand
masters, leaving marketers to merely fuel the game, rather than play it, say Manish Bhatt & Raghu Bhat
Napa Valley: all froth and bubbles The late Frenchman Guy Devaux chose Napa Valley in 1979 for its clay soils and mild, sunny climate and it turned out to be a winner, writes Keya Acharya
A memorable date with history The name Nagarjunakonda is of medieval origin
and is often coterminous with the hill-fort
perched on the hill, writes R Mohan Babu
of the archaeological site in Andhra Pradesh.
Napa Valley: all froth and bubbles:Vineyards in Napa Valley,pic by Keya Acharya
Two teenagers peeved over bullying, gunned down their classmate in a Gurgaon public school. Is it symptomatic of the breakdown of discipline in schools or growing Western influence or ill-effects of sudden affluence in society? What are the remedies? We invite our readers to express their opinions in 100 words. Responses may be sent to Deccan Herald, No 75, M G Road, Bangalore - 560001 or e-mail: editordh@deccanherald.co.in latest by 2 pm on Saturday.
