For Bharti Telesoft, the acquisition is a part of the company’s growth strategy, which is focused on strengthening its service offerings in new and existing markets.

With the acquisition, Bharti Telesoft reinforces its position as a world leader in the integrated VAS space. Jataayu’s wholly owned subsidiary in the USA and offices in the UK, Singapore, Taiwan and South Korea will be added to Bharti Telesoft’s existing operations across Africa, the Middle East and AsiaPac regions.

Global presence

Bharti Telesoft will now have a presence in 14 countries worldwide, further consolidating its position as the leading Indian mobile VAS company in terms of global presence, revenues and employee base.

Jataayu’s current management team will continue to work within the combined company and contribute to its success, and Jataayu Managing Director Mahesh Jain will continue in an advisory role for the coming year.
There will be no changes to Bharti Telesoft’s Board of Directors.