For Web 2.0 companies it is necessary to have a proper business strategy and revenue models. Most have only advertising revenue models which will not sustain in the long run.

Addressing the Web Innovation 2007 Conference on Wednesday, Techtribe Founder & CEO Rohit Agarwal the need for looking at new business models adding one needs to have good user interface for the website. OM Logic Consulting co-founder & Director Pradeep Chopra said “Generating traffic is one thing but you need conversions,” companies need to understand the user base and ensure search engine visibility.