Royal Classic Group (RCG) on Wednesday announced in Bangalore the launch of new men’s innerwear titled ‘Smash Innovations.’ The new product comes in six variants at a price range of Rs 99 - Rs 199.

RCG Executive Director R Sivaram said that Smash Innovations aims the super brand segment that accounts for 8 per cent of the over all men’s innerwear segment and is all set to change trends and the original definition by increasing the style quotient of the wearer.

“The overall under garments market in India worth Rs 8,000 crore and the men’s inner wear industry stands at Rs 2,900 crore,” he said.

The new range will be available in all leading outlets and shortly in all the apparel chain stores across the country, he added.