Shobha Asar. The glamour of this eponymous brand is as much about the understated style of the woman behind the brand as it is about the brand’s strategy of innovation within the framework of tradition.

Though Shobha Asar, the design house, has gained a reputation for designing exquisite diamond jewellery, very few people know about the woman who created the brand in her own name. And yet, if you look at the designs, you can’t fail to get an idea about the sensibilities of this jewellery designer. Large coloured stones, pearls and diamonds are her favourites and you would think the result would be something extraordinarily flashy. But Shobha’s designs are anything but.

 Her style is minimalist; her designs speak of grace, sensuality and allure — much like the woman she seems to be.

Designing was always an integral part of her life, says Shobha. Her design house, which she started in 1981, has seen the kind of sparkling success that rivals the glitter of diamonds. Diamonds are in fact, Shobha’s best friends. The design house is well known for its invisible setting of diamonds, especially uncut diamonds. The talented designer spoke  about her future plans and what really inspires her. Excerpts from an interview:

What does jewellery designing mean to you?
For me, designing is an enriching experience...it is my labour of love.

When you create a piece of jewellery, do you design according to your aesthetic sensibilities or according to the client’s? Would you design for a client whose tastes are diametrically opposite to yours?

I do keep my aesthetic sensibilities in mind while designing as I believe that’s what people come to me for. But yes, I would alter my designs based on a client’s preferences, even if it means going somewhat against my sensibilities.

What are the materials you like to work with?

All my jewellery is fashioned in 18 K yellow gold and diamonds. I love to work with classic colour stones, rubies and emeralds. I like experimenting with unusual colours like for instance, putting amethyst and blue topaz together or creating a piece out of coral and topaz.

What is the one tip that you would give to a woman who wants to wear classy jewellery?

Jewellery should always complement one’s style. More than that, jewellery is all about carrying oneself with attitude.

What was the first piece of jewellery you ever designed?

One of the first pieces I designed was a simple, yet beautiful and traditional mangalsutra for my mother.

And what is the latest thing you have designed?

The latest piece of jewellery that really excited me is a bridal necklace earring set. It is a three-line necklace that can be worn in three different ways using clips and chains. It is a stunning combination of brilliant-cut diamonds and baguettes.

How do you assess your growth over the past two decades? What changes, if any, have you noticed in your designs?

My designs have really evolved over the past years, from the ethnic/traditional paisley motifs like the ravas and the benis to the contemporary rendition of  circles and swirls.  I see myself being much more adventurous with shapes and colours that are in tune with the woman of today who is a lot bolder in her choice of jewellery.

What are your future plans? Do you plan to venture into other areas of designing?

My future plans are to continue to nurture the Shobha Asar brand and give more clients the Shobha Asar experience. As far as venturing into other areas of design goes, diversifying into other life style accessories would be a good evolution for the brand as well as me personally.