Within a month of crossing the 15 lakh connection mark, Tata Sky on Tuesday announced a steep 50 per cent reduction in its hardware price to Rs 1,499. This move, combined with the recent introduction of attractively priced subscription packages (starting at Rs 200 per month), helps the company makes digital quality television viewing possible for every family in India, a company statement said.Tata Sky has also announced its plan to launch its high-end Personal Video Recorder (PVR) this year.

Vikram Kaushik, Managing Director & CEO, Tata Sky Ltd said, “With our hardware costs coming down, our world-class service will now be affordable for consumers across all strata of the society. Tata Sky is now available in about 5000 towns in the country, claimed the company.