Indian women will soon have a new guilty pleasure thanks to Mills & Boon (Harlequin Enterprises Ltd.), one of the world's leading publishers of women's fiction. Mills & Boon has launched the Indian edition of Harlequin Mills & Boon.
 
For the past six decades Mills & Boon U.K. has been exporting books to India, where the Mills & Boon brand has developed a substantial following. Recently, the decision was made to expand Mills & Boon's presence in the Indian market and to print and distribute all books locally. Mills & Boon has entered an exclusive distribution partnership with India Today Group.

"Indian readers have been loyal and dedicated fans of Mills & Boon novels for many years and we're very excited about India's growing appetite and demand for romance fiction. Setting up local operations and distribution will make the Mills & Boon brand available to our readers like never before,”   Donna Hayes, Publisher and CEO, Mills & Boon (Harlequin Enterprises) said in a press release.

With 10 new romance titles published per month in three series — Modern, Romance and Desire — Mills & Boon will be available everywhere, to millions of romance enthusiasts. 

"At the price of Rs 99, Mills & Boon titles will be affordable and accessible love stories for the modern Indian woman," said Hayes.

Mills & Boon is the global leader in series romance and one of the world's leading publishers of women's fiction, with titles issued worldwide in 26 languages and sold in 109 international markets. The company releases 120 titles monthly and publishes more than 1,300 authors from around the world.