The ongoing Auto Expo in New Delhi  is also time for exhibitors to display models of a different kind to add that extra bit of glamour to their bikes, cars and buses that are on display by the hundreds.

It is definitely a season of change at the expo, with many top automobile firms roping in professional modelling agencies and management students to help them handle products and technologies on display at the expo.

“We have several top-end companies participating this time. It's always better to get some intelligent models,” said Hem Kashyap of Hem Associates, an agency that specialises in temporary staffing for conferences and events. “Small-town, temporary staffers to help us out was the norm a couple of expos earlier.

This year, the show has matured product-wise - and so have we,” Kashyap told IANS. And these chic models dressed in western clothes are making anything between Rs.8,000 and Rs.18,000 a day during the expo, the recruiting agencies said. “Most exhibitors have also roped in management students because it is easier for them to get familiar with the product and their diction is quite good. They are earning something between Rs.2,000 and 4,500 a day,” Kashyap said.

In fact, women outnumber men in terms of temporary staff this time.  The more the merrier is the mantra, said an observer.

For most people, these beauties, too, seem to be an attraction. Foreign models have also been roped in this time.

Models from overseas are always in high demand. Also, the foreign participation at this year’s expo is far higher.