Reeling under pressure of declining sales volumes and a dip in market share, India’s third largest two-wheeler maker TVS Motor Co expects a turnaround its fortune with a slew of launches in the next fiscal.
“Lack of finance availability, especially in B and C towns has led to a decline of 12 per cent in the overall motorcycle market during the current fiscal. The decline is more pronounced in the entry level segment, which slipped nearly 25 per cent.
TVS has up to now been largely dependant on this segment and has therefore felt the pinch,” TVS Chairman Venu Srinivasan told reporters here. He said the company would be launching a slew of products including a scooter, two motorcycles and three-wheelers in the coming few months to revive sales.
“These new launches should help us in clocking sales of 1.6 million units in the next fiscal and an additional one lakh units in overseas market,” he said.