Brett Lee stares at you from the hoarding and tells you the time; Ricky Ponting stands up for an engine oil's reliability while Adam Gilchrist has in the past told Indians why they should buy a certain washing machine or refrigerator. Add to them, Michael Clarke, recently signed up by an Indian event management company.
As Indo-Australian cricketing relations touch an all-time low, the fact is many members of the Ponting-led Australian team, ironically, earn fat purses from Indian business houses.
With public mood and sentiment so highly charged against the Australians, it remains to be seen how effective Indian marketing managers find Australian Brand Ambassadors - as companies generally call them at the time of signing up.
International cricketers often earn far more from endorsing Indian products and companies than what they would in their own countries. Also, players like Ponting and Gilchrist have arrangements with some TV channels, too, for 'exclusive' chats. This, of course, is on the line of many top players writing syndicated columns for Indian newspapers and magazines.
In the past too, many players including former Australia captain Steve Waugh have endorsed Indian products.  Another irony is that in April, many top-rated Australians - including retired speedster Glenn McGrath and leg-spinner Shane Warne - signed up to play the Indian Premier League (IPL), promoted by the Board of Control for Cricket India (BCCI).
The Indian board, which was planning to use the top Australians in their promotions for IPL, is now protesting against the charges levelled against an Indian. It is also being said that the board is even mulling over the very future course of this ongoing Tour.
It will be interesting to see how the passionate but often fickle Indian fans will relate to the products endorsed by Australians after this controversy.