The evening kicked off with a fashion show choreographed by Prasad Bidapa.
Models showcased the latest range for both men and women, from Provogue. Mostly semi-casual and casual wear, the models walked the ramp in shorts, T-shirts and denims. There was also a dash of party wear tops for the women. The colour pallatte for the first collection was mostly simple whites for the women but bright colours like blues and yellows for the men. The second collection for women saw the models in brightly coloured funky tops with a dash of sequin work and sparkle.
The evening had its host of celebs like designer Wendell Rodricks and Gladrags Manhunt winner Romeo Gates but it was the brand ambassador, Esha Deol who took all the limelight. Dressed simply in black, Esha looked gorgeous as she posed for photographs and looked around the store. “I like Provogue’s style a lot. They have great colours and I like their look. In fact, even now, I’m wearing Provogue!” said Esha.
The new store spread over 10,000 sq feet houses the entire range of Provogue products - ranging from fashion apparel to accessories. The store is located on 100 ft Road in Indiranagar.
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