As it looks to broaden avenues for growth, GE Money India, on Monday, said it is talking to big retailers including Bharti-Wal-Mart and Reliance for offering credit programmes such as the private label credit card it has provided to Tata Group.

A unit of the $ 106 billion General Electric company, GE Money India has offered a Visa credit card to customers of various Tata-run businesses like Taj Hotels, Tata Motors, Westside and Tanishq, use of which will allow them to earn reward points that can be instantly redeemed at other outlets of the group.

“We are talking to a number of retailers, looking for tie-ups with Bharti-Wal-Mart, Reliance Retail, Trinethra, Subhiksha, Spencer’s and the Future Group,” GE Money India, President and CEO Vishal Pandit told PTI.

He was optimistic about the tie-up with Bharti-Wal-Mart because of GE Money’s global relationship with the US retailer. In 1998, GE Capital partnered with SBI to market, issue and service payment of cards under the brand, SBI Card. While the JV with SBI continues, GE Money is looking to broaden the reach of its cards business to big retail chains.

Customers would also be eligible for special cardholder offers and advance notice of sale events, Pandit said.

Strategy
This is one of the new strategies the company is following since it decided to exit consumer durables finance through mom and pop stores, he said.

“In India, we have 13 years of experience of working with 5,000 retailers. We need to be in the areas of high growth and high profitability, which are personal loan, cars and mortgages,” Pandit said.

The new segment is expected to contribute significantly to the company’s target of achieving eight billion dollars assets by 2010.