Gujarat based Cera Sanitaryware Limited (CSL), one of the pioneers in the sanitaryware segment in India and a total bathroom solutions provider launched “CERA Bath Studio”, the company’s first display centre in Mumbai. This is the eight display centre for CSL, after the ones at Ahmedabad, Bangalore, Chandigarh, Cochin, Hyderabad, Kolkata and Lucknow in a span of less than two and half years.
The company has plans for opening several such Bath Studios across the country. The CERA Bath Studios are meant to complement the existing retail network of the company. It has over 500 distributors and 5000 retailers in the country today.
CSL is the first Indian sanitaryware company to use natural gas for its kilns.