Cell and Molecular Biology
Prakash S Lohar
M J P Publishers
372 pages
Price - Rs 240

Cell and molecular biology is an ever dynamic area of life sciences where the core activities of all biological developments are studied in depth. This comprehensive book provides a concise coverage of every topic in cell and molecular biology from the fundamental aspects to the latest developments in a simple and lively manner.

The structure and functions of the cell organelles along with the molecular aspects of genes, have been lucidly dealt with and illustrated, which would prove to be very useful for students, researchers and
teachers.

Immunology
I Kannan
M J P Publishers
Price - Rs 280
550 pages

Immunology is an interdisciplinary subject encompassing a number of other fields like microbiology, biochemistry, molecular biology, biotechnolgy, zoology, clinical medicine, pathology, etc. An attempt has been made in this book to cover almost all the important areas of immunology.

The approach towards the subject is changing gradually according to growing needs in the various other fields. Currently more emphasis is given to the molecular aspects of immunology. This has opened the floodgates towards the new approach for the treatment and diagnosis of many diseases including cancer.

Bearing all these aspects in mind, apart from the conventional chapters, various new chapters like immunological synapse, molecular immunology, immunohistochemistry, tumour immunology, etc, have been included.

The book comprehensively covers all basic and advanced aspects of immunology in a simple manner in order to keep pace with the modern developments in this field. It provides up-to-date information with necessary illustrations that will help students understand the recent concepts in every area of immunology.

Applied Chemistry
K Bagavathi Sundari
M J P Publishers
Price - Rs 240
510 pages

This book on Applied Chemistry is an exhaustive source of information on a variety of areas recommended under application-oriented chemistry. The fundamental concepts and applications of pharmaceutical, biological, leather, dairy, polymer and soil chemistry have been discussed in detail.

The topics on biological chemistry and pharmaceutical chemistry are made cogent by presenting the concepts with adequate illustrations. Activities for classroom discussions have been included to widen the horizons of learning the concepts from differing points of view.

The topics that fall under Industrial Chemistry include leather chemistry, dairy chemistry, and polymer chemistry.
The chapter on leather chemistry focusses on definitions of certain terminology used in the industry and detailed discussions on leather processing.

The chapter on dairy chemistry deals amply with the science associated with milk and other dairy products. In the chapter of Polymer Chemistry, more focus is given to conductivity polymers, polymers in optical lenses light-emitting polymers, which are gaining importance both in research and industries.

A chapter on biodegradable polymers is to throw light on emerging trends in polymers.The chapters on soil chemistry reveal that soil is an embodiment of innumerable concepts of science. It is approached systematically by presenting its definition, systematic classification, and chemical and physical properties.

Speaking and Writing for Effective Business Communication
Francis Soundararaj
Macmillan India Ltd
Price - Rs 150
206 pages

Communication needs to match demands of global business transactions in order to make them work. `Speaking and Writing for Effective Business Communication’ has been designed as both a text for study as well as a guide with tips for professional practice.

It is comprehensive in its coverage and deals with most theoretical and practical aspects of business communication.  The book provides examples from real life situations for the reader to  easily relate to them.

The book is useful for improving general communicative competence and helps students prepare for international examinations on English language skills. It deals with widely used communication skills relevant to many disciplines of study.

The book also provides useful and exhaustive exercises that will help students practise their communication skills.

Pratiyogita Darpan’s Panorama Year Book 2007
Edited & compiled by Dr K K Sharma
Price - Rs 120
257 pages

Pratiyogita Darpan launched its reference book of current affairs titled ‘Panorama Year Book 2007’ for the benefit of candidates appearing in UPSC, State Civil Services and other upcoming equivalent examinations.
In reference to the upcoming exams this year this book gives a glance of important national and international events, including places and people in the news, awards, elections, agro industrial information, union and railway budgets, a detailed account on topics like currency and banking as well as economy.

A Directory of Higher Education
Malayala Manorama
412 pages
Price - Rs 100

A Directory of Higher Education 2007, the Malayala Manorama publication, has extensive coverage to new courses in the form of an Exclusive New Generation Course section.

Also included are fields of study like gemmology, vaastu, video jockey, air hostess, tea tasting, acting, cosmetology, detectives, cartoons and performing arts.There is a comprehensive treatment of all disciplines of engineering, medical and paramedical courses in the country. Information Technology, Management Studies, Accountancy, Banking Insurance and other miscellaneous management areas have been convered.

Off the mainstream, aqua science, environmental management, travel and tourism, legal studies, library science and archaeology are among the long list of courses covered by the publication.

The coverage of Medical Studies is exceptionally comprehensive. Courses in Forensic Medicine, Gerontology, Hematology, Podiatry, Rheumatology and Aerospace Medicine are among these.

Under Paramedical Studies are included Audiology, Medical Illustration, Blood Bank Technology, Dialysis Technology, Endoscopy Course, Medical Transcription, Occupational Technology, Pharmacology, Radiation Physics and Speech Pathology.

The Mass Communication section deals with journalism, courses in media, multimedia, book publishing, films and television, etc.The area of agriculture, rural management and animal husbandry is given coverage in a separate chapter.

Competitive exams held by UPSC are discussed. So are higher education openings, with emphasis on UGC. There is even a list of the  fake universities in India.Write-ups on some of the leading institutes in India giving specialised education are given in the Directory.

Scholarships available to students in India are dealt with in a chapter. So are education loans given by banks. There is a booklet on Study Abroad and a CD on institutions and courses in India and abroad, given free with each copy.