Lenovo Group Ltd, world’s fourth largest computer manufacturer, on Thursday, launched a consumer PC brand — Idea, which includes notebooks called IdeaPad and desktops called IdeaCentre.

The new range of notebooks include —- IdeaPad Y710, IdeaPad Y510 and IdeaPad U110 and the desktop range include IdeaCentre K 200 and IdeaCentre Q200. The IdeaPad range starts from Rs 42,000 and the IdeaCentre from Rs 23,050.

The company plans to roll out its marketing campaign called “Idea Everywhere” in April this year.  The company incidentally is also exploring opportunities for setting up its own research and development (R&D) centre in India. According to Lenovo India Managing Director Amar Babu  this is part of the plans to become the top PC maker in the India by next three years.