In a unique industry benchmark, service provider Tata Teleservices on Friday announced it would pay “voluntary penalty” to subscribers if the quality of their services was not up to the mark.

Talking to reporters after announcing a slew of emergency help services for users of its mobile phone services, Tata Teleservices Ltd (TTSL) managing director Anil Sardana said the company would announce a “customer chart” with more stringent quality norms than what is prescribed by Telecom Regulatory Authority of India (TRAI). “If we fail to comply with those standards we are ready to pay penalty to our subscribers,” Sardana said.

Earlier, launching the “i-Help” emergency services, he said the first-of-its-kind value-added service would enable customers to connect with three pre-stored numbers through automated calls and SMS in emergency situations.
“i-Help emergency services will shortly have a number of exclusive services in its portfolio to meet the diverse requirements of Tata Indicom customers,” Sardana said.