Tata Motors launched its six-seater rural transportation vehicle Magic priced at Rs 2.68 lakh (ex-showroom Delhi), and 9-13 seater maxicab Winger (Rs 4.67 lakh to Rs 6.67 lakh (ex-showroom Delhi) here on Saturday.

Magic, developed on the platform of the Ace, brings to urban and rural areas a four-wheeler public transportation mode. The Winger range, which the company has dubbed as the country’s only ‘maxi-van’, offers a blend of the comfort of a car with the spaciousness of a bus for intra-city and long-distance transportation needs.

The Magic has an ergonomically designed all-steel cabin, with a flexible seating capacity of four to seven passengers. Powered by a 16-hp 700-cc water-cooled diesel engine, the 12-inch tyres provide high ground clearance, and the rigid front axle can weather tough road conditions.

The Winger seats 9 to 13 passengers, with generous saloon space, spacious head and legroom and wide luggage space. Passenger comfort has been further enhanced with all front-facing seats. The monologue design minimises NVH and is powered by a 2-litre, turbo-charged diesel engine.

Production facility

Tata Motors Vice-President Sales and Marketing (Commercial Vehicles) Ravi Pisharody said initially the company was targeting about 22-30 per cent of the light commercial busses market, which presently has a volume of about 35,000 units per year, with Winger. “Gradually, as we progress we are looking at about 15,000 units of Winger a year,” he said declining to project any figures for Magic.

Mr Pisharody said, “Currently, Ace and Magic are being produced from both Pune and Uttarakhand but the idea is to shift the total production to the latter unit.”

He said by the middle of next year, the shift would commence. “We are expecting to utilise the full capacity of the Uttarakhand plant by the end of the next year,” Mr Pisharody added.