eZone, the electronics specialty retail format organised a fashion week with a unique fashion show, which saw stylishly dressed models displaying the latest laptops and accessories, available to consumers. 

 Popular models scorched the ramp, demonstrating the usage of the laptops and accessories. The Fashion Week was held across all stores in the country from March 8-14.

All stores sported a special look in keeping with the theme. Unique features about Laptops were promoted and popularised amongst customers, through exciting in-store activities. Some of the activities included: Dress up your laptop, Laptop Gaming Competition, Experience Electronics.

Additionally, a special zone called 'The knowledge Island' was created, where customers were given handy tips and tricks for operating laptops such as the hot keys, power saving tips, laptop cleaning tips were displayed. An expert was available at the store, for addressing customer queries on laptops.