One of India’s leading FMCG company Rasna, on Tuesday, launched ‘Fruitplus’, a fruit drink concentrate with natural goodness of fruits.

Rasna is an well known brand for its soft drink concentrates. Briefing reporters, Rasna Pvt Ltd Chairman & Managing Director Piruz Khambatta said Fruitplus is part of Rasna’s plan to provide all-purpose, all-season drink that offers health gain for today’s fitness conscious consumers.

Fruitplus, is fortified with ingredients like fruit powder, Vitamin A, B, C et al, the company said. It is available in four flavours like orange, lemon, mango and pine-apple. The 500 hundred grams bottle is priced at Rs 80 and a packet of same weight costs Rs 60. Fruitplus is also available in Rs 3 & Rs 10 pouch to attract new customers. Mr Khambatta said the advantage of Fruitplus is it is easy to mix in water and there is no need to add extra sugar.