“We are developing a product, a smartphone, to hit below the Rs 10,000 mark. We hope to launch it in the next six months,” HTC India Country Manager Ajay Sharma told reporters on the sidelines of a news conference. The HTC smartphones are now available at price points of Rs 11,500 to Rs 34,000, which is competitive to those manufactured by firms like Blackberry and Nokia.

Incidentally, HTC announced its foray into CDMA technology in tie-up with Reliance Communications. HTC launched two new devices — HTC P3000 and HTC S720 — exclusively for Reliance customers. The Windows-based handsets would be available at a market-operating price of Rs. 16,500 and Rs. 19,500 respectively and will be available at all Reliance World & Reliance Communications outlets and leading HTC Authorised Resellers across the country soon.