Centric to the Internet is business and how it can be conducted in an effective manner. The advent of Web 1.0 saw the net blossom into the creation of static websites, which was soon followed by setting of e-commerce-based Web sites, paving a new way of interactivity based Web sites. With the coming of Web 2.0, the collaborative wave for the web, came into being.

Dr Jai Ganesh, Principal Researcher, Infosys Technologies Limited remarks, “Web 2.0 brings more inter-activity based transactions. Besides, it is witnessing the formation of Internet-based communities and brings in participative computing.”

Collaborate

The striking feature that Web 2.0 has to offer, is that, it would bring about a rich user application service. With more application offerings hosted, around Web 2.0, end users are given an option of creating a more personalised space and also participate in a collaborative intelligence model.

Given the rapid development of e-commerce, companies now seek to adopt business strategies revolving around the Internet. With this, for any company Web site to be effective, in terms of performance, it has to attract customers, build consumer relationships and generate business revenues.

As a step in this direction, enterprises now need to focus on their data strategy, like what data should be published on the site, present the ease of usability. Better user experience may just make the difference to how business is performed over the web.

A dedicated team at Infosys has developed a set of parameters which allow companies to see how successful their Web site is. Comments Dr Jai Ganesh of Infosys, “Infosys has identified three main parameters as content (like rich user experience RIA, data feeds like RSS, podcasts/vodcasts), collaboration (collective intelligence like blogs, wikis) and commerce (like voice based shopping). The objective is to benchmark the web initiatives across global enterprises and arrive at recommendations, best practices as well as a roadmap for future initiatives.”