New realty options by Asipac

Real estate development services and project marketing company Asipac recently announced it was creating new Strategic Business Units to offer Investment Banking and Asset Management Services as well as Procurement Services for the real estate sector.

“In 18 months, we have helped developers raise Rs 6,290 million in equity funding without a dedicated team,” said Asipac Chairman Amit Bagaria. “Now, we are creating a Strategic Business Unit with a president and a team of four to begin with.” The company already has mandates in hand to raise Rs 5,611 million of equity. “The new business unit will begin with these deals and have a target of Rs 16 billion in 3 years,” commented Bagaria.

“Indian RE industry procures Rs 550+ billion worth of raw material every year and there exists a potential market for semi furnished and fully furnished homes for over Rs 250 billion. Asipac has created the Procurement Services Unit to tap this potential but unorganised market size of Rs 800+ billion. Even with 1% market share, Asipac can earn a service fee of Rs 200 million per annum,” commented Bagaria.

Asipac has an order book of contracts in hand for fee income of Rs 3,164 million and is projecting revenues of Rs 800 million in FY 2009 and over Rs 1,700 million in FY 2010.

Since 1996, Asipac has worked on projects of 375 million square feet valued at $23bn+. Today it has sole selling rights for projects of 26.3 million square feet, valued over $2.7 billion. Current projects in 14 cities include a 6350-acre indulgence nature resort township, a 600-acre integrated township with golf course, a 200-acre lakeside ‘second home’ community, a 4.4 million sq ft workforce housing township, 906,000 sq ft regional super-mall, a 3.4 million sq feet ‘affordable homes’ township, an 80-acre continuing care retirement community, a Rs 600-crore super luxury high-rise condominium project, a Rs 505-crore indulgence condominium project, a 51-acre suburban township and a 50-acre gated community of India’s most luxurious villas. These have more than 18,900 homes.
“Instead of implementing beaten track or even innovative marketing ideas for a pre-determined product planned by the developer, Asipac works at Phase-Zero, by looking at unmet consumer needs and conceptualising new products, helping design them and then taking them directly to the consumer.  With the new Investment Advisory Services Group and the centralised procurement division, apart from project strategy, conceptualisation, planning, marketing and project sales services, we will also help our developer clients raise funding for their projects and cost savings in procurement, thus widening our scope of services.”

Marc’s ‘Joy’

The bathroom is a home’s most widely-used and scrutinised space, requiring more frequent facelifts than most other parts of a house. A lively bathroom adds sparkle and oomph in everybody’s daily life. Marc Sanitation Pvt Ltd has introduced its new product range ‘Joy’. Joy has a distinctive long cylindrical shape teamed up with joystick operation. This unit has a natural elegance which creates a relaxed and inviting atmosphere. The first element to be apparent is its tall sculptural faucet with an attractive joystick attached on top of it. Joy is available at a price of Rs 3,890.

Marc Sanitation products are available at all leading sanitary outlets.
About Marc Sanitation: Marc Sanitation is one of the leading brands in bathroom faucets in India since 1993. It is a pioneer in the sanitation fitting industry. 

Articulated luxury

The East India Company – Home, has launched its limited edition of mosaic chairs. Exclusively designed for the East India Home by international designers, this range is a Limited Edition Collector’s Pride. The bright colours and contemporary styling makes it a perfect fit for modern-day homes. Put together by some of the world’s most cutting edge designers, this range adds panache, style and a touch of class to any interior.
“This range is an eclectic representation of contemporary lifestyles, an aesthetic articulation of what our fast paced and cosmopolitan lives are,” says Anurag Kanoria, owner of East India Company – Home. “It allows us to extend our personalities into the spaces that we live and work in”.

For more details, log on to www.theeastindiacompany.com