In yet another endeavour to tap the youth segment (16-22 years), Coca-Cola is launching ‘Coca-Cola Speed Jamming’ on May 24 in Bangalore. The initiative is an extension of the company’s  latest summer campaign ‘Sabka Thanda Ek’ with Amir Khan, which is all about bringing people closer together.
Consumers can participate in the Speed Jamming initiative either by logging on to Coca-Cola’s interactive website www.myenjoyzone.com or through the mobile digital platform - CDMA mobile phones, especially Reliance mobiles.
The Speed Jamming destination created by Jump games will provide consumers with opportunities to create their own profile, chat, search for other profiles and make friends online.  Consumers can win points in the form of virtual crowns by rating one another and thus make it to the popularity shortlist.
A nationwide ‘Mega Hunt’ for ‘Coolest Couple’ is also being launched across five cities - Delhi, Mumbai, Bangalore, Chandigarh and Pune. Although participation in the hunt for the ‘Coolest Couple’ in the country, will be organised through a series of on-ground events across the five cities, youth beyond these cities in other parts of the country too, get a chance to be a part of this hunt by logging on to www.myenjoyzone.com.
 Winners of the regional rounds in the five cities will then compete for the ‘Coolest Couple’ trophy in the grand finale in Mumbai. All competing participants will be judged by experts on their overall attitude, sense of humour and presence of mind, and also through an interactive rapid-fire session. The participants at the grand finale in Mumbai would also get a chance to win cool prizes like motor bikes, i-Pods and more important get to meet Bollywood super star and style icon, Hrithik Roshan. The on-ground advertisements will hit the streets of Bangalore on the 24-25 of May, auditions will be held on the 26th and the regional finals will be happen on the 27th of May.