Here is another store to cater to your home needs. Future Brands, a part of Future Group has announced the launch of its first Brand - Dreamline - for the Home Category. Dreamline will enter a market with a wide range of products in the categories of Kitchenware, Bed and Bath Linen, Furniture and Home Decor.
The company will first introduce its products in the first two categories under the brand Dream Kitchen and Dream Bed & Bath.
The other two categories will be under the Brand, Dream Furniture and Dream Decor, and will be launched later in the market.
Future Brands has also roped in the ‘dream girl’ actress Hema Malini as the Brand Ambassador for Dreamline.
It is a brand licensed to Pantaloon Retail (India) Ltd., and will be made available through various formats of Pantaloon Retail such as Big Bazaar and Food Bazaar.
Speaking on the ocassion, Mr. Kishore Biyani, MD, Future Group said, “Launch of Dreamline will cater to the needs of masses, offering quality products to relay on at an affordable prices. We see a huge potential to grow in the Home Category, with the Indian market offering wide scope for the ‘value proposition’ products.”