Future Brand’s new venture
Future Brand on Tuesday has announced the launch of its first brand — Dreamline — for the home category.
Actress Hema Malini is called up on to be the brand ambassador for Dreamline.
This brand is licensed to Pantaloon Retail (India) Ltd. It will enter the market with a wide range of products in the categories of kitchenware, bed and bath linen, furniture and home décor.
Initially, the company will introduce its products in the first two categories under the brand ‘Dream Kitchen’ and ‘Dream Bed & Bath’. And the other two — Dream Furniture and Dream Décor — will be launched later in the market.
The Dreamline products will be made available through various formats of Pantaloon Retail such as Big Bazaar, Food Bazaar etc.
The brand will be positioned as `added value’ products within all the home categories and will be priced competitively in the market.
Dream kitchen will introduce its product line in the non-stick cookware (fry pan, kadhai, tava, casseroles etc), hard anodized cookware,etc, under the utensils segment.
The plastics segment will have products like thermoware products (casserole, insulated lunch packs etc), household items (stool & patla, dust bin, tubs & basins) and kitchware (chopping board, containers, fridge bottles, jugs etc).
The crockery segment will have opalware (dinner sets), crockery (tray, melamine dinner set, plate and bowls) and glassware.

New township project
The City Group, which is the leading real estate promoters and builders in  Maharashtra, have launched Amanora Park Town.
It is a unique and exclusive township project in Maharashtra, under the government’s special township policy. The infrastructure includes wide roads, 24 x 7 water supply and power supply, cycle tracks, and footpaths which will be developed across the township.
Located at Hadapsar, the entire town ship is spread over 400 acres and will be a self-containing property having schools, college, hospital, restaurants and sports complex within the township.
The first offerings of Amanora Park Town will have 10 towers, each between 18-22 stories high; with the first phase of the township having  680 apartments.