The company has received permission from the Election Commission of India, subject to the provisions of RP Act section 77, to use innovative mobile applications for the political parties to reach a wider network of voters in Kannada and other vernacular languages over mobile phones. 

This technology allows over one lakh messages to be sent in one hour in 11 different Indian languages and can be received on any basic mobile phone.

Managing DirectorT Murali Krishna Reddy told reporters here, "With this eco-friendly move, Karnataka will go long way in reducing the amount of paper used in the run-up to the polls, not to mention the noise pollution levels.

We are quite excited with the prospect and effectiveness of this campaign for the upcoming Karnataka elections." This mobile campaign allows users to send multi-lingual messages, covering all major Indian languages and English, from a PC to a mobile phone over the internet.