The evening, which saw the launch of the Lux Strawberry soap and the Kwality Walls ice cream turned out to be an amusing and eventful spectacle. The launch was first arranged at the poolside of Leela Palace. Just as
everyone was waiting for the event to begin, a drizzle started, turning into a torrential downpour eventually.

The event was then hastily shifted indoors, and after quite a long wait, models (all men) started walking the ramp, and much to the amusement of the audience, took off their tops.

Reason: "It is all about temptation," quipped one model.

Dino Morea then walked up the ramp licking the new Kwality Walls strawberry flavoured ice cream, which is said to match the flavour of the new Lux strawberry soap. He posed with the poster of Priyanka Chopra, and spoke about his experience with lux. When he was asked to comment on Shahrukh doing a bathtub ad for Lux, the actor said quite self assuredly: Don't know about Shahrukh, but me in a bathtub is definitely a pretty picture, I would sell more soaps than Shahrukh!"

Dino's Take…

The prettiest Lux Star?

"Madhuri Dixit, there's something dazzling about her.

What he looks for in a woman?

"I look at her eyes."

The actress who tempts him most?

"Angelina Jolie."

What's he doing when he is not acting?

"Simple. Sports, adventure, trekking and making more money."

What do he and Shahrukh do often?

"Shahrukh plays football with me on Sundays."

Who is the next hot Bollywood actress?

"Sonam Kapoor, she has really expressive eyes."

His health mantra?

"I do a lot of martial arts."

On IPL?

"Cricket and Bollywood are the biggest industries, it's great that they are coming together."

What does he think of Bangalore?

"I love Bangalore, I grew up here. But it has become horrible now!"