Amazon.com, world’s largest Web retailer, said, it will begin selling an electronic book reader with wireless access, the latest attempt to build consumer interest in portable reading devices, reports Reuters from New York.
The battery-operated Amazon Kindle will sell for $399 and let users download books, newspapers and blogs over a wireless connection. It can carry about 200 books downloaded from Amazon.com at about $10 each for new releases.

Wireless access, based on the cellphone broadband technology EVDO, is built into the 10-ounce, thin white device. Downloading content does not require a computer and takes less than a minute for a full-length book, Amazon said.

The device’s screen is not back-lit and uses electronic ink to mimic paper. The competing Sony Reader from Sony Corp uses similar technology but does not include wireless access.

The Kindle service will also offer subscriptions to newspapers, magazines and blogs for a monthly fee.