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Deccan Herald » Panorama » Detailed Story
LIFE'S WORK
The feminine critique
By Lisa Belkin
Writing about life and work means receiving a steady stream of research on how women in the workplace are viewed differently from men.


Don’t get angry. But do take charge. Be nice. But not too nice. Speak up. But don’t seem like you talk too much. Never, ever dress sexy. Make sure to inspire your colleagues — unless you work in Norway, in which case, focus on delegating instead.

Writing about life and work means receiving a steady stream of research on how women in the workplace are viewed differently from men. What are women supposed to do with this information? Transform overnight? And if so, into what? How are we supposed to be assertive, but not, at the same time?

“It’s enough to make you dizzy,” said Ilene H Lang, the president of Catalyst, an organisation that studies women in the workplace. Catalyst’s research is often an exploration of why, 30 years after women entered the work force in large numbers, the default mental image of a leader is still male.

Most recent is the report titled “Damned if You Do, Doomed if You don’t”, which surveyed 1,231 senior executives from the United States and Europe. It found that women who act in ways that are consistent with gender stereotypes — defined as focusing “on work relationships” and expressing “concern for other people’s perspectives” — are considered less competent. But if they act in ways that are seen as more “male” — like “act assertively, focus on work task, display ambition” — they are seen as “too tough” and “unfeminine”.

In 2006, Catalyst looked at stereotypes across cultures and found that while the view of an ideal leader varied from place to place, whatever was most valued, women were seen as lacking it. Respondents in the US and England, for instance, listed “inspiring others” as a most important leadership quality, and then rated women as less adept at this than men. In Nordic countries, women were seen as perfectly inspirational, but it was “delegating” that was of higher value there, and women were not seen as good delegators.

While some researchers, like those at Catalyst and WorkLife Law, tend to paint the sweeping global picture — women don’t advance as much as men because they don’t act like men — other researchers narrow their focus. Victoria Brescoll, a researcher at Yale, made headlines this August with her findings that while men gain stature and clout by expressing anger, women who express it are seen as being out of control, and lose stature.

Peter Glick, a psychology professor at Lawrence University in Appleton, Wis, concedes that much of this data — like his 2000 study showing that women were penalised more than men when not perceived as being nice or having social skills — gives women absolutely no way to “fight back”.

Ilene, at Catalyst, agreed. This accumulation of data will be of value only when companies act on it, she said, noting that some are already making changes. At Goldman Sachs, she said, the policy on performance reviews now tries to eliminate bias.

IHT

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