Briefing reporters, IBM Global Mid-Market Business Director for India/South Asia Ramesh Narasimhan said, “Express Advantage is a strategic initiative that includes a portfolio of Express Advantage products and services, and provides mid-market business accesses to a network of local IBM business partners and customer experience capabilities, providing them with a unified end-to-end approach to help them innovate and grow.”
He said this initiative includes offerings from IBM’s software, systems and technology and service groups adding that it would address security, business recovery, employee collaboration and energy efficiency needs of SMEs. A key feature of this initiative is IBM Financing Advantage (IFA). It offers customers and business partners single-source financing at competitive rates, easy access to leases and loans for IBM and non-IBM hardware, IBM software and services, and full range of buyback and scrap services to manage costs.