Thursday, October 11, 2007
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Deccan Herald » Metro Life - Thurs » Detailed Story
Just wear it on
Smita Balram Kumar
"There was so much rubbish in the semi-precious jewellery market in India that I decided to step in. I created a centre niche with jewellery that looked fine yet affordable," asserts Pavan Anand of Dagmar jewellery fame.

The young semi-precious jewellery designer is in the City with his new kitty. Apart from his trademark chandelier earrings, he is in City to launch his champagne diamonds collection. From Victorian sets, earrings to broad cuffs — the collection uses artificial champagne diamonds on oxidised silver and matte gold plating. Apt for a champagne brunch or a fine champagne evening, the collection is very international.

“I have always done antique jewellery. I wanted to do a formal chic line. Champagne diamonds are great because they can be worn over a saree to a wedding or on a gown to a cocktail evening,” says Pavan, adding that Bangalore is a good market for it’s “progressive in style”, unlike conservative Delhi or ultra-modern Mumbai.
Rest of the collection is India-inspired with an international take. One can pick from the Nizaam style, array of earrings, ethnic bangles to ‘jadaau haars’.

Talking about the trends this season, Pavan reveals, “The focus has shifted from earrings to bangles now. Broad cuffs or a streamlined bejewelled bangles are popular. Gold has made a comeback across the globe. White gold is out. Antique silver is in.”

To note, Pavan gave up designing homes to design jewellery. “I loved the idea of creating a product to sell. Some of the architectural elements translate into my design philosophy as well - colour co-ordination, playing with shapes and working with forms,” explains the architect-turned-designer.

Big is in today in accessories and Pavan only agrees. “The garments have become streamlined and accessories big — fat rings, big earrings, over the top neck pieces, flamboyant shoes, gigantic bags,” says he, who retails at boutiques like Ogaan and Ensemble in India and in practically every iconic city in the world.

Talk about India on the international map and Pavan sighs, “India is in a difficult position on the export front. There is too much competition and India cannot cope with it. The finish and deadline management are far behind. Far East is the best for they are simply efficient!”

But why doesn’t Pavan do men’s jewellery, “I don’t like jewellery on men. Men should stick to the basics — watch, belt and shoes. I am very conservative. Both men and women shouldn’t cross lines. Or they end up looking like fools!” believes Pavan, who ends by suggesting that every woman must own a pair of chandelier earrings.
Pavan’s collection is on display on October 11 and 12 at ffolio on Vittal Mallya Road.

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