Reliance Money, on Monday, announced the launch of its 0.5 gram and 1 gram pure gold coins in the country. Reliance Money is the first company to offer pure gold coins in such denominations, the company said. Its range of gold coin also includes gold coins in the 5 gram and 8 gram denominations.

The entire range of pure gold coins would be available across Reliance Money, Reliance World and the company’s partner outlets across the country. “This move would bring about a paradigm shift in the gold coin retailing space in the country. We intend changing this by making pure gold available to a larger set of consumers by offering it at a convenient price point,” said Reliance Money Director & CEO Sudip Bandyopadhyay (In the picture).

Reliance Money imports 24 carat gold coins with 999.9 purity from Valcambi SA (the largest gold refining company) of Switzerland in sealed cover with Swiss Assyar’s certificate for retailing in India.