Changing lifestyles and aspirations are being manifested in all walks of life. Today homes are no exception to this trend and the decorative paint industry is also coming up with innovative ideas, various shades and textures for walls. Experts are appointed to assist the consumers in helping them giving the professional touch on the wall.

“Paint your imagination” is no more a slogan, the endeavour to actually paint the house following the mind’s eye has been made possible by the company by coming up with a new software which allows one to actually view the walls in different hues. “Berger Paints is giving their consumers the finest of interiors through the service,” explains Abhijit Roy, Vice President, Marketing, Berger Paints.

The paint industry today is no longer limited to the conventional methods and innovations. ‘Illusions’ by Berger Paints is a first of a kind premium offering that refers to an innovative, designer paint finish applied to walls in distinct patterns by specially trained ‘illusion artists’, using internationally designed tools and techniques. With a wide range of fascinating patterns and shades, this provides for the home a whole new lifestyle. These shades not only represent nature’s grandeur but also explore the ultimate boundaries of human imagination. Berger Paints has tied up with NIFD and introduced their new range of fascinating Metallic shades. Adds Roy, “The demand for products like Illusion, Kidz and Metallics is picking up and the consumer awareness is building up slowly. A significant number of people have come forward and used the product.” The maintenance of these products is very easy and a special ‘Clear Coat ‘is being applied to increase the washability and upholding.

Kids on top
Berger Paints, in association with Cartoon Network, offers an exclusive and exciting range of branded paint kits called Berger Kidz. This gives kids the choice to paint their favourite walls with their hot favourite Cartoon Network toons such as The Powerpuff Girls, Dexter’s Laboratory and Johnny Bravo. This ready-to-use kit includes special paints, character stencils, instruction booklet, roller brush and colour palettes for each of the characters.

In addition to the character stencils, the kits also include distinctive accessory stencils with each character as well as suggested themes, to further convert kids’ walls into their dream worlds! The product can be applied on existing paints, plus kids who want to get an entire fresh look can choose from a variety of colour range specially designed for them. Though the kit gives the option of parents using the help of professional painters, it also importantly offers kids and parents an exciting chance of “doing it themselves”. 

Tapping the potential of the children’s rooms, Nerolac Paints also have a range of products for kids called ‘Nerolac Disney’. Decorating children’s rooms is getting more attention today then ever before because of two major trends. The average number of children in Indian homes today is two or less which leaves parents with more resources to indulge in materialising the fantasies of their little ones. With houses generally smaller and with fewer rooms to absorb the resources, more money can be spent making each room a delight unto itself. Research conducted by Nerolac threw up facts of parents being more than eager to dress up their kids’ rooms, which was one of the biggest motivations for them to start working on a concept around Kids’ Rooms. While working on the concept of ‘Kids Room Decor’ the idea of tying up with Disney Consumer Products and using their characters to beautify the ‘Kids Room’ was found to be very exciting and hence the birth of the partnership between - Nerolac & Disney.

Wall effects
If you want to texture your walls and give them a different look, choose Asian Paints Royale Play, a collection of innovative and ready to use special effect finishes for interior walls. Each of these effects is available in a shade palette that is fitting for that effect and has interesting colour combinations. These colours give the walls dimensions, texture and life. Using these colours, an array of designs can be obtained to colour the walls. Each of these effects comes in a shade pallet resulting in interesting colour combinations. Now, along with colour you can give your walls dimension, textures and life. 

Royale Play from Asian Paints offers special effects like Spatula, Brushing, Combing, Sponging, Colourwash and Ragging. For example the Spatula design provides a dramatic effect which is reminiscent of rough plastered ancient walls; Ragging on the other hand allows one to create a fabric like finish. Royale Play has been expanded to Stucco and Metallic finishes. Stucco is a unique paint with marble finish evocative of Italian architecture.

Metallics on the other hand, gives walls a metallic tint and one can choose from shades of gold, silver and copper or combine the tints to give the walls an extra stunning look.  Says K B S Anand, Vice President, Sales and Marketing, Asian Paints Limited, “With rising income levels, consumers are spending more and more on home decor. They are looking beyond just choice of shades and are willing to experiment to give their homes a different look. As a leading paint company we have come up with something more than premium emulsion to meet the requirements of this new age consumer. Royale Play is a testimony of the changing times; it’s an era where even the wall is used to make a fashion statement. Duette Colour Effects from ICI Dulux is a technologically superior, smooth, two-toned emulsion with a textured appearance. It is a complete painting system that includes a Basecoat, Pattern coat, Clearcoat and also specially designed application rollers that ensure uniformity of effects.

Duette is a paint that has been developed to be much more than conventional paints. Used creatively with a bit of imagination, it can be used as a décor element to add colour and character to your interiors. What’s more, it also provides several functional properties like durability and washability that is far superior to any ordinary emulsion. It is available in eight magical effects - Classic, Noveau, Floral, Tulips, Swirls, Sky, Crinkles and Drizzle in over 117 inspiring combinations. 

So if you are getting bored of the same walls, check out these options and you are sure not to be disappointed.