Bling Entertainment Solutions, launched last month with Atul Kasbekar as its Chairman in partnership with Mahesh Shirodkar, Piya Sawhney, Shanti Sivaram and Pooja Dadlani.

Vandana Kasbekar played host to an evening which witnessed Dr Vijay Mallya with his son Siddharth,Deepika Padukone, Jiah Khan, Shilpa Shetty, Karan Johar, Sushmita Sen, Kunal Kapoor, Arjun Rampal, Malaika Arora Khan, Anjori Alagh, Ken Ghosh, Arshad Warsi and Maria Goretti, Riya and Raima Ren, Rahul Bose, and others.

Atul Kasbekar, says: "Bling! believes in a holistic approach to managing its celebrities, working strategically with the clients and PR Agencies, working towards an all round development of how the celebrity is perceived and how it can translates into a commercial advantage.”

Bling! has an impressive list of clients- Shilpa Shetty, Deepika Padukone, Abhay Deol, Jiah Khan, Anjori Alagh, Anjana, Mandira Bedi, Aditi Govitrakar, Rahul Dev, Amrita Rao, Nina Manuel, Ferena Wazier, Sheetal Menon, DJ Megha Kawale, Mickey Contractor, Prakash Padukone, and Sameera Reddy, amongst others.