Ford India Ltd, on Tuesday, launched a limited edition Fiesta 1.6 Fida to coincide with the approaching festive season.

Priced at Rs 6.6 lakh (ex-showroom, Chennai), the new Fiesta powered by 1.6 l duratec engine boasts of features like intelligent rear de-fogger, front fog lamps, programmable keyless entry, trip computer, and MP3 player.

Briefing reporters, Ford India Vice President (Marketing) Scott McCormack said the new model was aimed at “young car enthusiast who demands performance with an attractive sporty and adventurous look”.