Foray into home segment
Bangalore based V3 Engineers Private Limited, leading manufacturer of modular workstations and allied products, recently announced its entry into the Home Segment. V3 will offer home furniture (kitchens, doors and wardrobes) under the brand name – V3 Home Zone. V3 has the capability to design, manufacture, market and install all its product offerings. While doors will be branded ‘Dorz’, kitchens and wardrobes have been christened ‘Élan’. Starting with a capacity to manufacture about 3.6 million doors, 4,500 kitchens and wardrobes per annum, V3 promises to be a formidable player in the highly competitive home segment. V3 plans to establish its own branded outlets throughout south India and is looking at revenue of about 200 crores in the next 3 years. The company is planning to open at least 30 outlets across the country in the next 18 months.

V3 Engineers is an innovative 17-year-old design-led company, operating from 1,20,000 sq ft state-of-the-art manufacturing  infrastructure. The company was established in 1990 by three adept engineers with the basic temperament of providing quality and innovative products that deliver value for money. In the organised office space, in workstations alone, V3 has a market share of 8%, nationally.

Speaking on the occasion, Mr Guru Prasad, Director, V3, said, “V3’s successful history and expertise in the office segment, with strong synergies in terms of production and design capabilities is the backbone of our foray into the Home Furniture category. We are positive that we will be able to replicate the success of office furniture, in the Home Furniture category as well. The foray is also our endeavour to offer products that suits an individual’s unique needs.”

Mr Sampath Raghavan, Director, V3, said, “We are introducing a range of products that customers can connect with, both emotionally and rationally. In terms of product quality, V3 will be an aspirational brand.”  

Mr Vasu, Director, V3, added, “V3 holds many patents in the office segment. Our products are considered to be par excellence both in terms of design and functionality. We will ensure that these qualities are transferred on to the Home segment, as well.”

The total size of the Indian furniture industry is estimated to be worth approximately Rs 350 billion (Source: KSA TECHNOPAK). Of this, the residential segment constitutes 60%. Given the growth rates in the construction sector the residential segment is projected to grow at a CAGR of 20%. The residential furniture market is estimated at Rs 210 billion and projected to grow at a CAGR of 20%. The need for standards and efficiency is moving the industry, the complete solutions way. The surging demand in the residential (housing sector) is forcing the builder/developer community, PMC and architects to derive standard, efficient, easy to implement and reliable solutions (modular, complete fit) in the segments – doors, windows, kitchens, storage cabinets and wardrobes.

Property expo
‘Property Gallery’ - the biggest property exhibition is being held at Koramangala Indoor Stadium, Bangalore, on September 22 and 23, 2007.  Sponsored by ‘Hiranandani’ from Chennai, the exhibition will be open from 10 am to 8 pm.

Its main focus is to showcase properties from major cities, like ETA Star Property Developers Ltd, Hinduja Holdings, Klassik Enterprises, Epitome Builders, Concept City Developers, Total Environment, Apna Sapna, Mak India Developers, Trinetra Constructions, Arattukulam Developers, Manjunatha Builders, Datcons Construction, ND Developers, Pathy Housing, Shriram Propcare, Upkar Estate, Ashirwadh Shelters, Nester projects and GR Constructions from Bangalore, West Chesters and Modi Builders from Hyderabad, and Palace Gardens (Hiranandani) from Chennai.

Property Gallery is brought to you by Event Plus wherein one could find a house of different budgets from their choice of builders and developers. The exhibition also includes vaastu consultation.

Kohler India
Kohler Co, a global leader in kitchen and bath design, has a diversity of products and a powerful portfolio of brands that continually sets new standards in design, craftsmanship and innovation – all knit together by a single level of quality over a broad range of price points. Kohler had launched its innovative range of bathroom products including toilets, lavatories, faucets, bathtubs, whirlpools and showers in India last year.

With its business headquarters in Gurgaon, Haryana, Kohler India is expanding its operations across the country. The company will also set up a manufacturing facility at Baroda in Gujarat.

The Kohler Store, to be set in Bangalore on September 26, 2007, is said to be the only store which has an exclusive showroom on the high-end kitchen and bath design. 

About Kohler
Founded in 1873 and headquartered in Kohler, Wisconsin, in the United States, Kohler Co. is one of America’s oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, cabinetry, tile and home interiors, and international host to award-winning hospitality and world-class golf destinations.  

Kohler Co. employs more than 31,000 associates in six continents, operates plants in 49 worldwide locations, and has dozens of sales offices around the globe. The Kitchen & Bath Group includes the well-known global brands of Kohler, Canac, Englefield, Hytec, Jacob Delafon, Karat, Mira, Daryl, Robern, Sanijura, and Sterling.
For more information about Kohler in India, log on to http://www.kohler.co.in.