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Maruti Suzuki India Chairman R C Bhargava and co-author journalist Seetha launching The Maruti Story in Bangalore on Saturday. DH Photo
The book talks about the journey of Maruti from its inception to its current status. Briefing reporters, Bhargava said “It was a tough job to write the book, which describes how Maruti became a successful PSU.” It also talks about how brand ‘Maruti’ and its small car Maruti 800 created history and transformed the country’s automobile industry.
It also deals with creating a global brand from India, need for management skill, entrepreneurship to be succesful in business.