Another major contributor to the DH Metrolife Fashion Show was the personal care brand Vega. The flagship brand of Tri-Star Products Private Limited, who entered the Indian market 15 years ago, Vega is one of the widely used brands in the subcontinent and is also the only one that offers products to prim a person from ‘Head to Toe’.
Today, Vega is one of the largest selling brands in India, operating in the beauty accessories segment which comprises make-up and hair brushes, hair combs, handmade combs, manicure and pedicure tools, face care accessories, sponges, puffs and bathing accessories, among others.
Vega has recently launched its latest range of innovative styling and grooming products in the category of electrical appliances like hair dryers, hair straightners, hair curlers, beard and hair trimmers too, capturing the imagination of the audience and the market in one fell swoop; emerging within no time as a front runner in this segment.
At Vega, the belief that courses through their veins is to be committed to bring in products of varying range but not varying in standard. Value for money for their customers is paramount.