Press Esc to close
Sunday 23 April 2017
News updated at 3:15 PM IST

Nokia most trusted brand in India, Tendulkar ahead of Mahatma

Last updated: 19 January, 2011
New Delhi, Jan 19 (PTI) 17:55 IST

Finland's mobile handset maker Nokia has emerged as the most trusted brand in India ahead of homegrown Tata, while master blaster Sachin Tendulkar has been ranked ahead of Mahatma Gandhi by a survey.

The survey titled The Brand Trust Report, India Study 2011, released here today, puts Japan's Sony in the third position, ahead of Korean consumer electronics and appliances makers LG and Samsung that are ranked at number four and five, respectively.

Undertaken by Trust Research Advisory (TRA), the survey that also included personalities as brands, puts Tendulkar at 59th position overall while the Father of The Nation, Mahatma Gandhi occupies 232nd position while actor Aamir Khan is put at 242nd rank.

Surprisingly, Bollywood's legendary actor Amitabh Bachchan's name does not figure in the top 300 list. The survey is based on responses and views on 16,000 brands from 2,310 participants across nine top cities in India.

"The results are based on the level of trust every individual has in all these brands," TRA Chief Executive Officer N Chandramouli told reporters here.

Other big names that made their way into the 'top ten trusted brands' slot are Reliance, Maruti, LIC, Airtel and Titan, in that order. He said people had ranked the brands irrespective of their ownership and it took four months and 10,000 hours of field work to arrive at the findings.

Another interesting highlight of the survey was that soft drink major Pepsi occupied 36th position, way ahead of its rival Coca-Cola which was ranked at 60th place.
In the report priced at Rs 4,350 per copy, TRA has published a list of only the top 300 brands across industry sectors.

Though Chandramouli did not divulge the project cost of the research, he said the report was priced over Rs 4,000, as it was the only way to generate revenues. "We will have to sell atleast 7,000 copies of the report to become profitable," he said.

According to the report, the 61 primary components of 'Brand Trust' have been grouped into 10 composites like empathy, perceived competence, commanding respect, displayed sincerity, enthusiasm, accepting responsibility among others.

Go to Top

Photo Gallery
A group of flamingos at Sewri Jetty in Mumbai...

A group of flamingos at Sewri Jetty in Mumbai...

Union Minister for Water Resources and Ganga Rejuvenation Uma Bharati being welcomed ...

Union Minister for Water Resources and Ganga Rejuvenation Uma Bharati being welcomed ...

Lithium Urban Technologies has created an eco -friendly solutions for corporate transport...

Lithium Urban Technologies has created an eco -friendly solutions for corporate transport...

The French air force's Patrouille Acrobatique de France aerobatic team performs at Langley...

The French air force's Patrouille Acrobatique de France aerobatic team performs at Langley...

Smoke billows out after a major fire broke out in Railway Coach Factory at Nishatpura in Bhopal...

Smoke billows out after a major fire broke out in Railway Coach Factory at Nishatpura in Bhopal...

Girls with painted faces taking part in an awareness campaign on the occasion of World Earth Day...

Girls with painted faces taking part in an awareness campaign on the occasion of World Earth Day...

A Tamil Nadu farmer drinks urine during their ongoing protest over drought relief funds...

A Tamil Nadu farmer drinks urine during their ongoing protest over drought relief funds...

A two wheeler moves through a waterlogged street after heavy downpour in Agartala...

A two wheeler moves through a waterlogged street after heavy downpour in Agartala...

School girls with painted faces during 'Save Earth' awareness program on the eve of World Earth...

School girls with painted faces during 'Save Earth' awareness program on the eve of World Earth...

AC machine does on road level work at Kalaburgi Airport at Srinivas Saradagi in the outskirts...

AC machine does on road level work at Kalaburgi Airport at Srinivas Saradagi in the outskirts...

Like us on Facebook

Copyright 2017, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bengaluru - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523
Powered by Yodasoft Technologies Pvt. Ltd.