Press Esc to close
Friday 29 August 2014
News updated at 2:21 AM IST
Weather
Max: 25.6°C
Min : 19.7°C
In Bangalore
Generally cloudy

Nokia most trusted brand in India, Tendulkar ahead of Mahatma

New Delhi, Jan 19 (PTI)

Finland's mobile handset maker Nokia has emerged as the most trusted brand in India ahead of homegrown Tata, while master blaster Sachin Tendulkar has been ranked ahead of Mahatma Gandhi by a survey.

A file photo of Mahatma Gandhi

The survey titled The Brand Trust Report, India Study 2011, released here today, puts Japan's Sony in the third position, ahead of Korean consumer electronics and appliances makers LG and Samsung that are ranked at number four and five, respectively.

Undertaken by Trust Research Advisory (TRA), the survey that also included personalities as brands, puts Tendulkar at 59th position overall while the Father of The Nation, Mahatma Gandhi occupies 232nd position while actor Aamir Khan is put at 242nd rank.

Surprisingly, Bollywood's legendary actor Amitabh Bachchan's name does not figure in the top 300 list. The survey is based on responses and views on 16,000 brands from 2,310 participants across nine top cities in India.


"The results are based on the level of trust every individual has in all these brands," TRA Chief Executive Officer N Chandramouli told reporters here.

Other big names that made their way into the 'top ten trusted brands' slot are Reliance, Maruti, LIC, Airtel and Titan, in that order. He said people had ranked the brands irrespective of their ownership and it took four months and 10,000 hours of field work to arrive at the findings.

Another interesting highlight of the survey was that soft drink major Pepsi occupied 36th position, way ahead of its rival Coca-Cola which was ranked at 60th place.
In the report priced at Rs 4,350 per copy, TRA has published a list of only the top 300 brands across industry sectors.

Though Chandramouli did not divulge the project cost of the research, he said the report was priced over Rs 4,000, as it was the only way to generate revenues. "We will have to sell atleast 7,000 copies of the report to become profitable," he said.

According to the report, the 61 primary components of 'Brand Trust' have been grouped into 10 composites like empathy, perceived competence, commanding respect, displayed sincerity, enthusiasm, accepting responsibility among others.

Go to Top

Photo Gallery
Union Railway Minister Sadananda Gowda during a visit to Ernakulam railway station in Kochi ...

Union Railway Minister Sadananda Gowda during a visit to Ernakulam railway station in Kochi ...

Bomb Squad members checking a suspected bag found at Bandra Station in Mumbai ...

Bomb Squad members checking a suspected bag found at Bandra Station in Mumbai ...

Red Cross workers walk through an Ebola hit area  in Monrovia, Liberia ...

Red Cross workers walk through an Ebola hit area in Monrovia, Liberia ...

Models take part in awareness campaign 'Save Ganga and Green India' in Bhopal ...

Models take part in awareness campaign 'Save Ganga and Green India' in Bhopal ...

Siddaramiah presenting kit to a beneficiary  during launch of 'Pradhan Mantri Jan-Dhan Yojana' ...

Siddaramiah presenting kit to a beneficiary during launch of 'Pradhan Mantri Jan-Dhan Yojana' ...

Ganesh idol made of dry fruits ahead of Ganesh Chaturthi festival in Mumbai ...

Ganesh idol made of dry fruits ahead of Ganesh Chaturthi festival in Mumbai ...

A young girl viewing Ganesh statues for sale on the eve of the Ganesh Chaturthi in Jaipur ...

A young girl viewing Ganesh statues for sale on the eve of the Ganesh Chaturthi in Jaipur ...

Team owners Sachin Tendulkar and Ranbir Kapoor during the launch of Indian Super League ...

Team owners Sachin Tendulkar and Ranbir Kapoor during the launch of Indian Super League ...

John Abraham, signs a football during the launch of the Indian Super League, in Mumbai ...

John Abraham, signs a football during the launch of the Indian Super League, in Mumbai ...

Founding chairperson Nita Ambani at the launch of the Indian Super League in Mumbai ...

Founding chairperson Nita Ambani at the launch of the Indian Super League in Mumbai ...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523