Wednesday 16 April 2014
News updated at 1:12 PM IST
Weather
Max: 34°C
Min : 22.7°C
In Bangalore
Sunny day

Nokia most trusted brand in India, Tendulkar ahead of Mahatma

New Delhi, Jan 19 (PTI)

Finland's mobile handset maker Nokia has emerged as the most trusted brand in India ahead of homegrown Tata, while master blaster Sachin Tendulkar has been ranked ahead of Mahatma Gandhi by a survey.

A file photo of Mahatma Gandhi

The survey titled The Brand Trust Report, India Study 2011, released here today, puts Japan's Sony in the third position, ahead of Korean consumer electronics and appliances makers LG and Samsung that are ranked at number four and five, respectively.

Undertaken by Trust Research Advisory (TRA), the survey that also included personalities as brands, puts Tendulkar at 59th position overall while the Father of The Nation, Mahatma Gandhi occupies 232nd position while actor Aamir Khan is put at 242nd rank.

Surprisingly, Bollywood's legendary actor Amitabh Bachchan's name does not figure in the top 300 list. The survey is based on responses and views on 16,000 brands from 2,310 participants across nine top cities in India.


"The results are based on the level of trust every individual has in all these brands," TRA Chief Executive Officer N Chandramouli told reporters here.

Other big names that made their way into the 'top ten trusted brands' slot are Reliance, Maruti, LIC, Airtel and Titan, in that order. He said people had ranked the brands irrespective of their ownership and it took four months and 10,000 hours of field work to arrive at the findings.

Another interesting highlight of the survey was that soft drink major Pepsi occupied 36th position, way ahead of its rival Coca-Cola which was ranked at 60th place.
In the report priced at Rs 4,350 per copy, TRA has published a list of only the top 300 brands across industry sectors.

Though Chandramouli did not divulge the project cost of the research, he said the report was priced over Rs 4,000, as it was the only way to generate revenues. "We will have to sell atleast 7,000 copies of the report to become profitable," he said.

According to the report, the 61 primary components of 'Brand Trust' have been grouped into 10 composites like empathy, perceived competence, commanding respect, displayed sincerity, enthusiasm, accepting responsibility among others.

Go to Top

Photo Gallery
US actress Emma Stone poses for the media during the Germany premiere of the movie 'The Amazing ...

US actress Emma Stone poses for the media during the Germany premiere of the movie 'The Amazing ...

2013 Boston Marathon bombing survivor Erika Brannock, a pre-school teacher from the Baltimore ...

2013 Boston Marathon bombing survivor Erika Brannock, a pre-school teacher from the Baltimore ...

Family members and survivors of the 2013 Boston Marathon bombing walk down Boylston Street for a rem

Family members and survivors of the 2013 Boston Marathon bombing walk down Boylston Street for a rem

An injured passenger who was on a sinking ship, is rescued by South Korean maritime policemen ...

An injured passenger who was on a sinking ship, is rescued by South Korean maritime policemen ...

A passenger is rescued by South Korean maritime policemen from a sinking ship in the sea off ...

A passenger is rescued by South Korean maritime policemen from a sinking ship in the sea off ...

South Korea rescue helicopters fly over to rescue passengers from passenger ship Sewol ...

South Korea rescue helicopters fly over to rescue passengers from passenger ship Sewol ...

South Korean rescue helicopters fly over a South Korean passenger ship, trying to rescue ...

South Korean rescue helicopters fly over a South Korean passenger ship, trying to rescue ...

Britain's Kate, the Duchess of Cambridge meets with a girl during a walkabout in the Civic Square...

Britain's Kate, the Duchess of Cambridge meets with a girl during a walkabout in the Civic Square...

Britain's Prince William carries Prince George with his wife Kate, the Duchess of Cambridge ...

Britain's Prince William carries Prince George with his wife Kate, the Duchess of Cambridge ...

This multiple-exposure composite photo of the moon was made beginning at 1 a.m., CDT, Tuesday ...

This multiple-exposure composite photo of the moon was made beginning at 1 a.m., CDT, Tuesday ...

Copyright 2014, The Printers (Mysore) Private Ltd., 75, M.G Road, Post Box 5331, Bangalore - 560001
Tel: +91 (80) 25880000 Fax No. +91 (80) 25880523