‘Email marketing to grow at 100%’
With millions of Indians having access to e-mails and their number growing rapidly, e-mail marketing is expected to grow at over 100 per cent every year, an industry expert has said.
“The potential of e-mail marketing is huge as it is one of the most effective marketing vehicles offering great opportunities to businesses. With e-mail marketing being seen as the fastest medium to create new business and push sales, we expect it to grow at over 100 per cent every year,” messaging and mobile data services provider Netcore CEO Abhijit Saxena said.
E-mails, directly or indirectly, influence 48 per cent of the marketing budget of an average size enterprise and are used mainly for promotional and informational purposes, he said.
