RBNL ties up with Star India,IMA to jointly launch music award
Reliance Broadcast Network Ltd, Star India and Indian Music Academy have tied-up to launch an integrated music award property, 'Big Star IMA Awards 2011'.
This award is aimed at recognising talent from all over the country and across every genre of India's musical landscape which includes Hindustani, carnatic, Folk, Ghazal, Sufi or Qawali.
"This alliance will see synergies come into play to offer a platform through its multiple touch points that will create unprecedented impact," RBNL CEO Tarun Katial said in a statement to the Bombay Stock Exchange.
RBNL and Star India already have an association for Big Star Entertainment Awards. The two have been joined by IMA to create music award, the statement said. "While Reliance Broadcast Network is committed for its vast radio and digital penetration, Star One - Star India's second Hindi GEC (general entertainment channel) has a sizeable chunk of the youth audience who are also the largest consumers of music," Star India COO Sanjay Gupta said in the statement.
"Together we are all set to create superlative entertainment reaching out to our viewers across various platforms," Gupta said. BIG IMA Awards 2011 has received over 3,000 entries from Indian music fraternity, the statement said.
To ensure maximum reach for the awards, RBNL with its media platform namely Big 92.7 FM, Big Street and all properties of Reliance ADAG companies claimed to have formulated an integrated promotional plan.
All arms of RBNL will work in co-ordination with Star India to promote this music award.
